Graphic Design & Creative Direction
polar_mark.jpg

Polar Collective

Branding and social media strategy for the a cold water community, Polar Collective.

Polar Collective

A Cold Water Community

Polar Collective is an open community of individuals who gather to explore the benefits of cold water dipping. Formerly the IceWomen of New Jersey, the community sought out a new identity that reflected their expanded offerings and inclusivity. Along with a logo and style guide, a series of social graphics were created to engage with members and promote meet-ups and events. 

 
 
Circular icon of a sunrise over an iceberg, centered in a diamond and circle, creating a compass, in the style of monoweight logos; light blue logo on a deep teal background
 
 
 
 
 
 
 
 
 
 
 
 
 

Client: Polar Collective
Background Photography: Unsplash