Graphic Design & Creative Direction
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NJLCV 2020 Impact Report

New Jersey League of Conservation Voters
2020 Impact Report

Broadening perspectives for a stronger vision of conservancy

New Jersey LCV serves as the leading political voice for the environment in New Jersey. They are dedicated to holding elected officials accountable for actions that impact precious natural resources and support low income and communities of color throughout New Jersey that have suffered the burden of environmental degradation.

In partnership with Melissa McFeeters, we designed the organization's 2020 Impact Report geared towards funders, partners, and the general public. After reviewing the work that's been done over the past year, we came up with the theme of Broadening Perspectives, and designed a concept that utilizes photography and illustration, to bring a fresh perspective to the organization's communication materials.

 
 
Image of a illustrative annual report cover feature an eyeball and photos of sky, plants and water, in the color scheme of blue, green and gold. The cover has type that reads: 2020 Impact Report
 
Type specimen
 
Grid of illustrations and photographs that showcase nature
 
Type specimen on gold background
 
Spread from the NJLCV Annual Report. Headline text reads: Coming into focus, and sits on a blurred image of leaves. The page faces a spread to the right that shows two women with arms around each other looking out over a field of green.
 
Grid of spreads from the NJLCV 2020 Annual Report
 
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Spot illustrations of a hand with an "I Voted" sticker and two air turbines
 
Grid of illustrations representing storm water
 

Design Partner: Melissa McFeeters / Illustration: Melissa McFeeters

Photography provided by Unsplash + Wikimedia Commons / Photographers: Chris Nguyen, Joseph Pearson, Krzysztof Ziarnek, Larry Crayton, Michelle Spollen, Morgan Vander Hart, Matt Donders, Christina Wocintechchat