Graphic Design & Creative Direction
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Kamu Sauna

Branding for mobile sauna company, Kamu Sauna, located in British Columbia

Kamu Sauna

Authentic Finnish sauna experiences

Kamu Sauna is a mobile sauna rental company located in British Columbia, within ILOMAA Forest Farm. Kamu’s mission is to offer authentic, affordable sauna experiences where folks experience community and belonging.

At the heart of Kamu Sauna are Juho + Becky Pelkonen, with Juho having grown up in Finland within and alongside sauna as part of his everyday life. Juho's father was a builder who built numerous family homes. The teaching goes that the sauna is the first thing to be built in the home in Finland!  Along with rentals and community sauna sessions + events, Juho shares his sauna knowledge by offering consulting and custom builds.

In partnership with Melissa McFeeters, the branding for Kamu was created to be simple and bold, using four stacked shapes that symbolize stacks of wood and people gathering, and relate back to their sister-company, ILOMAA Forest Farm. A hidden K and S can be seen in the negative space to offer some playfulness to the brand. A black and white palette, paired with a single font, allows for an identity that stands out against the landscape, yet is understated enough to bring a sense of serenity.

 
 
Photograph of a girl wrapped in a towel stepping out of a mobile sauna that is parked in front of a lake, with trees in the background. Mobile sauna is wrapped in black vinyl with the KAMU SAUNA name and logo over top.
 
Kamu Sauna logo and tagline, Authentic Finnish Sauna Experiences, paired with a photo of a seated man, enjoying a cup of tea in the sauna. Below the logo and photo is a larger photo of a person's legs in a lake, with the sun shining on the water.
 
Collage of photography of the Kamu Sauna being used by different people, as well as small icons overlapping the photos.
 
Kamu Sauna business card front and back on top of a photo of golden-colored pine trees. Business card design is black and white and includes the Kamu logo, tagline and contact information.
 
Photo of Kamu co-owner, Juho, paired with a short biography. Under the photo and bio is a collage of photos from Juho's childhood in Finland.
 
Photo of the Kamu Sauna Trailer, parked on the beach of a lake, with trees off in the distance. Photo is overlaid on top of a cream and black background.
 
Collage of photos of Kamu Sauna in-used, laid over a black background.
 
Photo of the Kamu Sauna trailer wrapped in logo and branding, and parked in front of a lake.
 
Photo of Becky and Juho, co-owners of Kamu Sauna, standing next to the Kamu trailer.
 

Client: Kamu Sauna 
Design Partner: Melissa McFeeters
Photography: Nicole Leclair, Maddy Louu, and client provided