Penn Residential Services
Taking pride in on-campus living
Living on Penn’s campus is like wearing a badge of honor for students. Their tagline, We’ve Got You Covered, expresses the support Penn Residential provides to students and families as they select which college house is right for them, each with their own unique personality and culture.
The brand pops with bold red and blue to complement Penn’s traditional navy and maroon color palette. Through its use of engaging print collateral and branded swag, We’ve Got You Covered brings to life the community and excitement students feel when they become part of the Penn Res family.
Classic icons and emblems highlight the sentiments of Penn students living on campus.
Welcome kits with college house swag bring the students closer together to create a sense of community and belonging.
Minimal patterning takes inspiration from the iconic Penn chevron and is indicative of a knitted blanket to represent comfort and home.
Studio: J2 / Creative Director: Brian Jacobson